The luxury handbag brand Fendi is known for its incredible craftsmanship and expensive taste. While the brand is largely a household name to those who have a taste for the finer things in life, where does it originate from?
Fendi began in Italy, the hub for all things leather. In 1925, the brand was established by Adele and Edoardo Fendi in Rome.
But how did Fendi come to be the empire that we know and love today?
History of Fendi
Originally opened as a leather goods shop, Fendi was secretly producing a furs workshop. The two creators soon enlisted their five daughters who helped to revolutionize ideas and modernize them for sales. With the family store becoming so successful, the Fendi family sparked a revolutionary reinterpretation of furs in fashion. Now, furs were softer than ever and being incorporated differently into clothing.
Some 90 years later and Fendi has become a worldwide empire in the handbag industry. Their iconic baguette bags are still a staple of the brand, tracing back to its roots. There have been over 1,000 versions of the bag created today. There’s no telling what Fendi will produce next, considering their team of incredibly successful creatives continue to thrive. Today, we see Fendi selling sunglasses, wallets, t-shirts, and many kinds of luxury jewelry.
So many fashion and handbag companies get their start in Italy, but that’s no coincidence. Italy is and has been for centuries, a hub for leather ateliers. The craftsmanship of leather goods has been passed down for generations, giving Rome the title for luxury leather.
Nowadays, Italy isn’t the only place for producing products for brands like Fendi. Some things are sourced from other countries, but the heart of the company remains in Roma. In the 21st century, Fendi has stores in hundreds of countries and produces its products across the globe.
If you’re hoping for an entirely Italian handbag from the brand, be sure to double-check the tags to see that it was truly “Made in Italy.” Authenticating a Fendi product is a different story completely. For more information on that front, check out the video below. Hint: it requires close attention to detail regarding the printing of the logo onto each leather bag.
Fendi remains to be an Italian made company. While some bits and pieces are sourced from other places, most of what they make is largely produced in the country. The roots of the brand stemming from Rome itself, the hub of all things leather. Though they were once a small family leather business, Fendi soon became the top seller for all things fur.
It’s no surprise that things of quality come from Italy, as it’s been a capital for couture for hundreds of years, the Fendi brand being no exception. Their business plan in the 21st century continues to thrive in several countries across the globe.