Givenchy is one of the chicest luxury brands on the market, and has been since 1952. A firm favourite of Audrey Hepburn, this haute couture brand was founded by Hubert de Givenchy – which may be a giveaway to the question.
Yes, Givenchy is a French brand, as it was founded by a French man in Paris and encapsulates a typically French aesthetic. In fact, it could be said that Givenchy is one of the most classically French luxury brands out there.
But, just because its identity is French, does that mean it’s manufactured and designed in France?
How French Is Givenchy?
The Givenchy headquarters can be found in Paris, with the brand basing a lot of its operations out of France: showcasing its garments at Paris Fashion Week, designing at its Parisian headquarters, the brand is even owned by the LVMH group now.
However, despite its French aesthetic and ethos, and its undoubtedly French name, the majority of its products are not manufactured in France. In fact, their products are manufactured all over the world, from Italy and Spain to Turkey.
As a rule of thumb, Givenchy handbags are made in Italy, whilst the clothing line is manufactured in Portugal. There are very few products in their range that are actually made in France. However, does this make the brand any less French?
In truth, Givenchy is as quintessentially French as you can get and the reality of the modern luxury market is that it is very rare for a brand to produce and manufacture their items in their country of origin, especially with the rapid growth of globalisation, and the demand to serve a much wider global marketplace today. Its founder, Hubert de Givenchy, was the son of the Marquis de Givenchy, making him part of the French aristocracy: about as French as you can get!
Before even launching his namesake brand, he worked in design alongside the, still unknown, Christian Dior, another French heavyweight of luxury fashion design. Not only does this put Hubert de Givenchy up there with the bourgeoisie of French noble society, but it also puts him up there with the very best of the best of French fashion designers.
Givenchy’s French Cultural Importance
The fact that Givenchy’s brand went from strength to strength put it firmly on the French fashion landscape, drawing admirers among celebrities, socialities, and, most notably, the actress Audrey Hepburn, who adored the French luxury brand and embodied what it was to dress with an eye to French elegance.
The brand also is of a lot of cultural significance due to its cutting edge designs at the time that ensured France remained the unchallenged archetype of high-end fashion and elegant design, with Givenchy’s iconic ‘inventions’ of the Balloon Coat and Babydoll Dress – still staples of French style to this day.
Yes, Givenchy is a French brand, and undoubtedly so, but it does depend on your definition of what that means. Of course, not all of its production is carried out in France, but it is the brand’s origins, ethos and identity that give it the very French feel that is still maintains to this day.