Today’s consumer is increasingly concerned with the ethics behind some of their favourite brands, whether it’s fast fashion, or a company’s attitude towards animal welfare. The debate surrounding the use of animal by-products in fashion is especially rife surrounding luxury fashion labels, such as Givenchy.
Simply put, Givenchy is not vegan whatsoever, as they continue to test on animals and use animal by-products in its fashion lines. They do, however, sell some ‘vegan’ products.
Let’s break it down.
Is Vegan The Same As Cruelty Free?
In order to be considered a vegan brand, the brand has to be cruelty free, so the terms can be used interchangeably. Givenchy would be considered as definitively non-cruelty free, because they engage in a number of practices that are directly or indirectly harmful to animals.
These practices include testing on animals, using suppliers that test on animals, allowing third-party companies to test on animals on their behalf, or they supply cosmetics to countries where animal testing is required by law, such as mainland China.
Do Givenchy Offer Vegan Products?
Despite selling cosmetics in the Chinese markets and engaging in animal testing, Givenchy do offer some vegan alternatives to some of their products, such as the vegan version of the Givenchy Antigona bag. This is becoming an increasingly popular move by a lot of high-end luxury brands, as they are now able to provide the growing vegan market with versions of some of their most popular and iconic pieces.
Whilst this is clearly a positive step in the right direction for a lot of concerned customers, this doesn’t necessarily negate the anti-vegan damage that the brand carries out in its other, more mainstream lines. A lot of vegan and ethically-minded consumers still find it problematic to purchase vegan products from brands that still carry out non-vegan practices, because they are ultimately still supporting practices that they disagree with.
How Can Givenchy Do More?
Givenchy clearly have a long way to go to improve their status among vegan consumers, but for a large luxury brand such as themselves, this is not an easy process for them to undertake. To be truly cruelty free, brands would have to stop selling in places such as mainland China, which is obviously a very large market that provides a lot of profit for the company. Large luxury brands such as Givenchy will always prioritise their client base and profit margins over animal welfare, certainly for the foreseeable future.
Until Givenchy ceases to engage in animal testing, using by-products such as leather, and selling their products, most notably cosmetics, in countries that continue to require animal testing by law, then Givenchy will never be considered truly vegan, even in spite of their few vegan offerings.