Gymshark is an athletic wear brand based in the United Kingdom that was founded in 2012. The brand has grown into one of the most innovative performance wear brands within the industry. How ethical is Gymshark as a company?
There is much speculation on how ethical Gymshark is, especially when considering other fitness apparel brands within the fashion industry. Gymshark is an ethical brand in regards to certain areas; however, there are other areas in which they do not lead through sustainable practices.
To better understand how ethical Gymshark is as a company, one must consider all the subdivisions that categorize a brand as ethical or unethical.
About the Brand
Gymshark is a fitness apparel and accessories brand that began by a small screen printing project in a garage. The brand was founded by teenager Ben Francis along with a group of his friends.
The company vision states as follows:
“Before there is an action, there is an idea. We exist to create the tools that help people unlock their full, incredible potential and put their ideas into actions. Be all that you imagined you could be. Be a visionary.”
The brand values are based on family, progression, and vision. The Gymshark brand is considered a family; the network has grown internationally and reached individuals of all ages, who all believe in the company vision and all that it represents. The products they create and sell are a combination of futurism and art; they consider themselves to be the future. Consumers relate to these ideas, one of the many reasons why the brand has expanded so progressively.
Read About Us | Gymshark for more information on the company website about the brands values and foundations.
In regards to environmental impact, Gymshark recycles packaging when shipping orders and follows the REACH restricted substance list regarding hazardous chemical use.
However, the majority of the materials that compose the clothes are non-environmentally friendly and the brand does not speak out on waste products. Taking into account the planet’s current situation regarding gas emissions, the company has not spoken out about greenhouse gas emission reduction. Due to the planet’s current dire situation, many consider Gymshark to not be ethical enough within this niche.
Gymshark has an established code of conduct within labour conditions. However, there is a lack of evidence regarding the worker’s rights of complaint and collective bargaining, both which fall under mandatory worker’s empowerment initiatives. Within the supply chain, there is no set payment of a living wage.
In regards to animal welfare, Gymshark is a conscious friendly brand. Their entire product range is vegan. Many consumers value and shop at Gymshark for this reason alone.
More more on Gymshark’s values regarding ethics, read How Ethical is Gymshark? by Good on You.
In conclusion, Gymshark can be categorized as an ethical brand in some aspects, in others not so much.
The brand values and morals regarding ethics vary depending on the subject that is being taken into consideration; however, the fact that the brand is 100% vegan says plenty about them.
Animal welfare is one of the biggest ethical issues the planet is facing today, and the fact that they stand behind this establishment speaks highly of the brand. Opinions may vary on how to categorize the brand in terms of ethics; however, it is all a matter of analyzing each production segment, and making a conclusion after seeing the information as a whole.
Sadly, the brand does include certain practices that are not the most ethical in comparison to other similar brands within the market spectrum.
Perhaps within the future, the brand will begin to take on a more ethical approach in terms of the manufacturing process. If you are looking for comfortable, good quality workout pieces that stand by vegan practices, Gymshark is a suitable option.