The beauty industry is continuously changing to keep up with the world we live in, and there’s no denying the impact of the move towards veganism and cruelty-free consumption internationally. French make-up and cosmetics brand NARS Cosmetics is a very popular brand, so it’s important to discern whether it’s making an adequate commitment to being cruelty-free.
The term “cruelty free” means that a product is not tested on animals, nor were its ingredients, and does not trade in countries where either is done. Based on this criteria, NARS has not been cruelty free since 2017.
The quickest way to find out if a brand is cruelty free is to use this detailed database resource made by animal rights activists, PETA. They have indexed a wide range of companies and state outright whether or not something is cruelty free. Here’s everything you need to be cognisant of when making cosmetic decisions:
If you’re looking to engage more, bloggers like Cruelty Free Kitty and various vloggers have helpful, informative stances on the matter. What follows is further explanation as to why NARS is not cruelty free, as well as some cruelty free alternatives.
Testing On Animals
For a company to be considered cruelty free, it cannot do the following:
- Test their products on animals, even if required by law
- Test their products’ ingredients on animals
- Use ingredients from suppliers who test on animals
- Allow third-party organisations to test their products on animals
- Knowingly sell their products in China
The official statement from NARS is: “NARS does not test on animals nor do we ask others to test on our behalf, except where required by law.” This should, after reading the relatively straight-forward check-list above, strike you immediately as not adhering to the cruelty free criteria.
Though China is the only country in the world that requires animal testing by law, NARS trades there after deciding to break its cruelty free vow in September 2017, as was reported widely when the announcement was made.
Though China is developing new testing methods and laws, predicted to change as of 1 January 2020, the COVID19 outbreak has pushed this down on the priority list, and until this happens, NARS products are likely to continue being tested on animals.
Companies that don’t test on animals
If you’re committed to only supporting cruelty free cosmetics brands, then NARS is ruled out. Instead of providing a list of all the companies that test on animals, though, it’s far more beneficial and healthy to focus on those that don’t.
You run the risk of getting overwhelmed by how many brands aren’t cruelty free, and it can feel as if nothing is acceptable to buy anymore. Just remember that although there are numerous brands you might have thought were cruelty free but weren’t, there are lots of brands you’d be surprised to hear are 100% cruelty free.
It’s also helpful to be aware that there are Brands That Aren’t Cruelty Free Anymore And Vice Versa, with NARS as a shining example of that. Instead, take a positive standpoint and focus on brands that are cruelty free and the more support they garner, the higher the pressure on all brands to reform.
Through its Beauty Without Bunnies campaign, PETA have a search tool which makes looking for this information very simple. You can search individual brands, as well as do collective searches, like “All brands that test on animals starting with L”, if the inclination was there – you can even search by product type, like “cosmetics” or even something more specific, like “deodorant”. Here are some of the best of the best cruelty free beauty brands:
NARS is not cruelty free, but the promise to change laws in China from the government may soon change that – and the face of the beauty industry as we know it. China, being the last country left to have animal testing required by law, can totally shift the current state of the beauty industry with legislation.
Of course, this doesn’t mean the eradication of animal testing – plenty of brands still test on animals by choice rather than because of the desire to sell to mainland China – but it would be a large step in the right direction, and a game-changer for NARS.