Prada; the name resonantes in many of us for different reasons. From the iconic film ‘The Devil Wears Prada’, to any and every fashion magazine, Prada is a name that is much talked about. Who founded Prada? Is Prada Italian?
Prada is an Italian luxury fashion brand that was founded in 1913 by Italian Mario Prada in Milan, Italy. The house specializes in handbags, perfumes, and apparel, and is considered one of the most iconic fashion brands throughout history. The brand represents class and discreet elegance.
The Prada logo triangle is easily recognizable by many, and has become the brand’s official trademark. The clothes are praised because of their reference to North Italian tradition while still incorporating modern patterns and silhouettes.
Prada was originally founded as a leather goods shop by the Prada brothers, Mario and Martino in 1913. The brand originally only sold imported leather goods and glassware from England, but eventually began expanding.
Mario’s daughter Luisa Prada began working for the company after he passed away, and then her daughter, Miuccia Prada took over for her. Miuccia Prada became head of Prada in 1978 with her passing. It was with her that the company began global expansion and evolved into what it has become today; a status symbol of high class and luxury.
One of the most iconic brand products, the Nylon Backpack, was introduced in 1979. The product is still today a best selling item. This product became known as Miuccia’s breakthrough product that took Prada to another level within the fashion industry. Miuccia is currently the creative director of the brand and still works with values she learned from her mother and grandfather. The brand has changed and evolved with time, but still upholds the importance of family values consistent with Italian society.
Iconic – Then & Now
Prada is without a doubt one of the biggest names in fashion. Just by mention the word fashion the majority of people immediately think of Prada. Business at Prada is constantly prosperous and always ‘booming’. The brand has racked up sales that other brands only dream of achieving, and impressively has maintained itself at the top for many years.
Prada has beat all of its brand competitors, and has managed to capture the hearts and wallets of not only the high class, but the middle class as well. Many women claim to have saved up and proudly invested in a Prada handbag; the ‘entrance’ to the world of high end fashion and luxury goods.
Presence in Italy
Prada proudly represents their Italian heritage through their presence within the country, and cultural references. The company headquarters are still located in Milan, Italy. There are numerous Prada stores within Italy, with the following being some of the most important:
- Prada Roma Donna and Prada Roma Uomo in Via dei Condotti
- Prada Napoli in Via Filangieri, 26
- Prada Firenze in Via Tornabuoni, 53R-67R
- Prada Bologna in Galleria Cavour, 1N
- Prada Bari in Via Sparano da Bari, 136
- Prada Venezia in Salizada San Moise, 1464-1468
- Prada Palermo in Via della Libertà 1,1
- Prada Torino in Via Lagrange, 2Q
And many other locations which can be found on the Prada Store Locator here.
Prada began as a small business company, and evolved into one of the biggest apparel companies in the world. There are Prada stores in almost every continent, and sales continue to rise even during times of economic recessions and difficulties; Prada has upheld its status overtime. Both men and women seek to wear Prada for different reasons, but the end goal seems to be the same. Prada is a symbol of status, of class, of refinement, of high quality. Prada at the top of the pyramid in terms of luxury fashion goods. The brand is praised for its eloquent craftsmanship, use of materials, and contemporary approach to timeless style. A Prada bag is an investment piece; it can be worn with anything, and will remain a wardrobe staple for years to come.