Prada was once considered ‘the king of furs’. From its beginnings in 1913, Prada has highly evolved as a brand and changed many aspects concerning ethics and morale. Is Prada vegan?
In September of 2019, Prada joined the Fur Free Alliance, implying they are making the transition into a vegan, fur free fashion brand. This includes Miu Miu as well, but the transition will not be immediate. There are many changes to make, and you can expect Prada to be fully vegan by 2025.
This is only the first step of actions Prada is willing to take to achieve full veganism; now more than ever are consumers valuing fully vegan brands and paying more attention to what processes go into the materials and manufacturing of their garments.
Steps Toward Vegan Prada
The Prada Luxury group released their Spring Summer 2020 womenswear collection shortly after joining the Fur Free Alliance; the collection was completely fur free and was perceived as a success.
Many other namesake luxury brands have joined the Fur Free Alliance, including Chanel, Gucci, Michael Kors, Burberry, and Versace. The only condition when attempting to join; agree to become cruelty free. More than 40 brands and organizations form part of this Alliance, which not only act on these values but promote them in order to tempt other brands to join as well.
For Prada to become fully vegan, many changes must be made within the design and manufacturing processes. Consistent planning is required since there will be a change in materials, orders, retargeting, consumer reception, among others.
Evolution of the Brand
Whenever big changes occur within a brand, either for better or worse, there will always be secondary changes happening in terms of secondary effects. While many individuals value these changes towards a more eco friendly fashion system, there are still a large group of consumers who seek out fur products and are not in compliance with these changes towards veganism.
Prada is iconic for its history; the brand has been around for many years as one of the pillars of luxury, and past collections often featured furs of all different kinds, especially mink, fox, and rabbit animal furs. Animal furs by themselves have always been a symbol of status and luxury, and are favored among many. These consumers will not be satisfied to learn Prada has begun the process of becoming fur free, which could lead to a decline in sales from these ‘loyal’ customers.
The information released and found on the internet on animal cruelty and the steps that are taken in order to produce a fur coat have established a sense of alarm among consumers; many want nothing more to do with brands that still manufacture using animal furs. The general demand has issued that brands take on a cruelty free approach and join movements such as the Fur Free Alliance, and steps to ensure a cruelty free fashion industry. Read more on Prada’s plans to become vegan here.
Prada is not yet considered a fully vegan brand. Just last year they joined the Fur Free Alliance and became completely fur free; however, this is just the beginning for more plans revolving around a more sustainable approach. There are many factors which should be considered before attempting to become a vegan brand; this could result in loss of sales, loss of important clients, and a change in how the brand is perceived. However, the end result will be worth these changes.
It is no secret that the world is constantly changing. Change is upon us, and as consumers and brand owners we must take these changes in stride and adapt to them. This is what Prada, like many other high end luxury brands, is doing. Since veganism and animal cruelty has arisen and become alarming, brands must re-strategize and re-think how to take on these changes expected by society. Hopefully, you will be seeing a fully vegan Prada in the next few years.