Purple shampoo has become one of the hottest new beauty products in the last few years. Its formula removes brass from blonde hair, brightening up highlights for a fresh salon glow. But what exactly is it?
The renowned hair product purple shampoo is a toner. It leaves purple pigment on your hair strands, counteracting against the brassy tones. Essentially, its toning hair to a different shade.
Though it’s altering the color of hair, it’s not a hair dye.
What Is a Toner?
The semi-permanent concoction is meant to be used after harsh chemicals have already bleached the hair. Salons make use of a toner to reach a cool or icy shade of blonde. The product might be purple, but it won’t make you have purple hair. It acts as a top-coat to the hair, adjusting the pigments to reach the desired result. You begin by having an already bleached mane, then apply toner as a seal.
Toners can come as glosses or demi-permanent colors. These act as a way for customers to try out new tints without making an intense non-reversible commitment. Because they only last about 6 weeks, there’s no outgrowth or fear of choosing the wrong shade.
Not only is purple shampoo a good option for blondes, but blue shampoo also acts to cancel out orange hues and add luster back to auburn hair. These two at-home remedies are a means of achieving instant color change results.
Want to see exactly what purple shampoo can do? See it in action here.
Is It Permanent?
No, any toner is only semi-permanent, which includes purple shampoo. Bleach and other dyes are permanent, but toners alone last for up to 8-weeks. Though purple shampoo deposits pigments, those eventually wash out. For long-lasting results, you’ll need to keep up frequent use or rather, opt for a permanent dye.
Purple shampoo isn’t harmful to hair, it’s actually quite the opposite. The toner in the shampoo adds back in ingredients that nourish hair and protect it from everyday life. As it’s massaged in, it plumps hair cuticles leaving them full of volume. This is a much safer option than a box dye or a visit to the hair salon. You need only swap your normal shampoo for purple whenever you notice the brass returning.
For permanent results, customers will have to commit to bleach or dye depending on the preferred shade. Purple shampoo will not achieve unfading results, as it is a toner.
Is It Still Shampoo?
Yes! Purple shampoo is both a toner and a shampoo. It can be used in lieu of your regular everyday shampoo. It both cleans your hair of grease and oil while adding back in nourishment and removes brass. You don’t need to use it every day to maintain the icy blonde look, but rather when you notice your color returning to yellow.
There are also purple toning conditioners that can be used alongside purple shampoo. They add another opportunity for hair to fulfill the desired icy blonde result. This too needn’t be used as an everyday affair. Toning shampoos and conditioners are more so used when deemed necessary. You can find both of these products where you purchase your normal hair products. They aren’t solely available at beauty salons.
Purple shampoo can be very daunting to those unfamiliar, but it’s truly an innovation for blondes. It acts as a semi-permanent toner all from the comforts of your home. Instead of forking over hundreds of dollars to get your color touched up at the salon every 6 weeks, brass can be eliminated while in your own shower.
Purple shampoo is not permanent and will wash out entirely within two months if not continuously used. Like all toners, purple shampoo is to be used sporadically as a touch up to already chemically bleached hair.