Tarte cosmetics are known for their premium, all-natural lines of makeup and skincare products, made with no harsh chemicals. But, even though they are marketed as cruelty-free, does that mean they are vegan?
Many Tarte products are vegan, but not all. On the Tarte website, it is easy to identify which products are vegan, thanks to the vegan logo on the top left corner of product images. They also have a handy list of vegan makeup and skincare products listed on their website for easy identification.
There are more than 200 vegan-friendly products available at Tarte, including both makeup and skincare products.
Gone are the days when whale blubber could be found in your lipstick (up until the 1970s, if you can believe it!). These days, consumers are more conscious than ever about the makeup they put on their faces. It can be hard to know which ingredients are animal based since the name of the animal product is not likely to be directly on the label anymore.
Check out this handy list of common cosmetic ingredients derived from animals, before your next shop. Many of the makeup products at Tarte are made with premium vegan ingredients such as their best-selling shape tape concealers and glow wand, which contain marine plants and caffeine.
Their popular pore and prime balm is also vegan, as well as many of the eye and cheek palettes, including the new busy gals goals set. Most of Tarte’s mascaras are also vegan, including the popular maneater line, and the limited-edition lights camera action 4-in-1 mascara. Finally, check out this vegan setting spray, powered by cucumber and aloe.
Many of the best selling skincare products by Tarte are vegan, including the immensely popular 100 percent maracuja oil, which naturally contains vitamin C for brightening and skin rejuvenation.
The knockout line of products for cleansing, toning and hydrating is also vegan, featuring natural ingredients such as peppermint, papaya and turmeric. The Rainforest of the Sea deep sea collagen super serum is a favorite among “Tartelettes”, for its vegan marine plant collagens and extracts.
Even Tarte’s foaming self-tanner is vegan, as well as the various shimmer sprays and oils for a golden, guilt-free, sun-kissed look. Finally, the sweet-smelling sugar rush line of body butters and scrubs with almond oil and shea butter are also completely vegan.
With many ingredients derived from plants, it’s hard to find products that are not vegan at Tarte, so enjoy the wide variety and keep your skin (and conscience) clean!
For a primer on dangerous additives in your cosmetics, check out this awesome video, produced by The Story of Stuff Project and the Campaign for Safe Cosmetics:
Cruelty-Free vs. Vegan?
For vegans looking to veganize their makeup and skincare routines, it’s important to know the difference between cruelty-free and vegan products. Cruelty-free means that the products have not been tested on animals, while vegan means that the products contain no animal-derived ingredients. Luckily, Tarte recently made the list of PETA’s favorite cruelty-free companies that also promoted vegan products.
With the popularity of vegan and cruelty-free cosmetic products on the rise, it seems the voices of pro-animal consumers are not going anywhere – and cosmetic companies are listening. In 2017, Grand View Research estimated the global vegan cosmetics market was worth almost USD $13-billion.
It seems this trend, driven largely by millennials (of whom almost 12 percent identify as vegetarians or vegans), is also being picked up by older consumers as well. It only makes sense. If you can get great quality products that are also kinder for animals and the planet, why not? Tarte’s lines of cruelty-free and vegan cosmetics are just an example of how companies are adjusting to the new demands of consumers, and our gorgeous faces are thanking them as well!