Christian Dior is one of the most iconic French luxury apparel brands that was founded in 1946. The brand represents classic yet timeless elegance, a sense of feminism, and a modern take on sophisticated style. The company is headquartered in Paris, France, but where does the majority of production take place? Where is Dior made?
The brand, more commonly known as simply ‘Dior’, has shared information on their manufacturing processes. The brand represents expertise and craftsmanship. All leather goods such as handbags and wallets are made in Italy. Shoes and the ready-to-wear collections are made between France and Italy.
Dior has a reputation to maintain. The brand is praised and globally known for being of the highest quality; their products could not be produced just anywhere, since their consumers and the high end luxury market values expertise within production.
The brand published an official statement on their online site regarding product manufacturing. Dior values proper production regulations. It is highly common to find mass production brands within the fashion industry that seek low labour cost countries to outsource their products. This is not the case with Dior. A Dior handbag, for example, proudly states ‘Made in Italy’.
Production within France is a given, considering the brand’s history and founder Mr. Christian Dior himself. The Normandy native began his artistic career by selling hand drawn sketches around his neighborhood for 10 cents a piece. In 1937 he became officially involved with fashion; he was employed by fashion designer Robert Piguet and was allowed to participate in the apparel designing process. He later had the opportunity to work with other great designers such as Pierre Balmain.
The House of Dior was officially established in December of 1946, and production has remained within Europe ever since. Leather goods are manufactured in Italy, apparel is manufactured either in France or Italy, and watches are produced in facilities in Switzerland. Other items such as sunglasses and scarves are also made in Italy, while specific items such as jeans are produced in Japan. The company owns small workshops distributed among these countries to preserve specific artisan trades.
The brand’s haute couture pieces and fine jewelry are produced exclusively within Paris, France. This upholds the brand’s prestigious elegance, and is representative of Christian Dior’s original work as creative director of the brand. See video for a glimpse into how a Dior haute couture gown is made, from start to finish.
Design to Runway
Any designs made by the company are carefully crafted and each is highly symbolic. The brand’s current artistic director, Italian Maria Grazia Chirui, highly takes into account this idea of European craftsmanship, the brand’s DNA, and a modern sustainable approach. Fast fashion is one of the biggest ethical conflicts that exist within the fashion industry.
While high quality luxury fashion brands are at times criticized for the high selling costs of their products, they do so through a more sustainable approach. Dior designs are created to be timeless; meaning they can be worn various times, for various occasions, and are investment pieces. Rather than buying several gowns, it is better in terms of overall cost and for the environment to purchase a single, high quality piece, rather than several lower quality others.
While the production and manufacturing processes vary between each fashion brand, even between high end luxury brands, consumers highly value the fact that brands like Dior take into account environmental aspects when producing pieces. The supply chain and manufacturing process of Dior is one of the reasons why the brand is considered so luxurious and ‘special’.
They take into account aspects that other brands simply overlook due to higher costs. The end costs of Dior products are higher since the overall product is better quality and will last the consumer longer. Not only are products timeless in terms of style, but in terms of sturdy materials.