Kappa is an Italian sportswear apparel brand that was founded in 1978 in Turin. The company supplies the uniforms of many international sports teams, but is best known for its involvement with European soccer culture. Where are Kappa products made?
Kappa is considered a fashion heritage brand; the Italian native values tradition, history, and culture. Their production and manufacturing is split between Italy and China. The brand produces not only athletic clothes, but also lifestyle pieces that can be worn for multiple occasions.
Kappa highly values their brand history, and how they came to be such an iconic brand among important soccer teams such as Juventis, Barcelona, and Olympic teams. The company has to manufacture massively to keep up with constant demand.
Kappa products are manufactured both in Italy and in China. However, the majority of production occurs within China. The China Dongxiang Group is the principle manufacturer that Kappa uses. This company works solely with sportswear brands, and is involved within various processes including designing, development, marketing, and even wholesaling of the brand. They have made it possible for Kappa to establish themselves within China, to produce, and to sell.
While Kappa gained fame within Europe during the 1960’s and 1970’s, the brand began producing in China in 2002. Since then the company has grown tremendously and has continued expanding internationally. The company’s involvement within China was taken over by the China Dongxiang Group in 2006, and has since grown within the country.
All kinds of Kappa products are produced within China, from their classic sportswear, to their more conventional, everyday casual sporty apparel. Many companies choose to produce within China since the country provides fast production, supply chain, low labour costs, and overall companies end up saving on production costs. This is the case with Kappa; the company saw an oasis of opportunities within the Asian country, and decided to establish themselves here. Read more on Kappa’s involvement within China here, regarding the general supply chain and company structure.
While a significant part of production occurs within Italy as well, production costs are much higher and time consuming. Since the company must keep up with such a large consumer demand, they must optimize their time and produce in larger portions and in quicker times.
Before the production process, the pieces must be designed. Kappa has established a relationship between form and function as their key point when contemplating a new design. Function is their principle goal; specifically in the sportswear pieces, the garments must be equally comfortable and useful for the athletes to give their all and achieve their best performances. The brand is constantly introducing new color palettes, fabrics, and modern silhouettes to further improve their classic design.
Within the sportswear apparel field, fashion brands have been looking back at the 1990’s for inspiration. Some brands have begun looking further back, to the 1970’s and 1980’s. Kappa has done the same, combining the modern contemporary with aspects from the past, incorporating them within the same design. Retro sportswear has recently risen as a trend, which has made brands such as Kappa rise in terms of sales and popularity. Read more on Kappa’s origins, brand history, company goals, and design process here.
While the majority of Kappa products are manufactured in China, a small portion is still produced within Italy, an important aspect since Kappa values themselves so highly according to their origins and early years. The country has established themselves all around the world, in North America, South America, Europe, Asia, and Australia, among countries such as The United States, Colombia, Australia, and Japan. The company plans to continue expansion not just within the sportswear and athleticwear area, but also within the ‘rebellious’ street style field.
The brand represents many aspects of tradition, but most of all, the classic Italian portrayals of equality, refined sportswear, and contemporary style.