New Balance is considered on the pillars of American sportswear and apparel that was founded in 1906. The company headquarters are located in Boston, Massachusetts, and the company is proud to call themselves an ‘American Made’ business. Where is New Balance made?
New Balance products are manufactured primarily within the United States. The company strives to provide jobs to American natives, mostly between the states of Maine and Massachusetts. They are one of the few brands that produce majoritarily within the country, with a domestic value of 70%.
The majority of clothing and apparel companies from the United States tend to prefer outsourcing and producing in countries with lower labour costs, such as China, Indonesia, and other Asian nations. New Balance has emerged from this consistent pattern and become a brand that upholds high standards and values in terms of their production process.
Manufacturing Within USA
New Balance has spoken out about their manufacturing process, and has been very vocal and honest about their strategies. The brand’s official statement on the subject can be read on the website here.
New Balance is the only mega company to produce more than 4 million athletic shoes each year within the United States, which accounts for a specific limited portion of total USA sales.
All New Balance products are labelled ‘Made in the USA’. The company owns a total of five facilities within the Northeastern United States. Within these facilities is where the products are manufactured. Materials are primarily bought from domestic suppliers that offer 7,000 employment positions for local individuals.
In certain cases materials have been outsourced; however, the company tries their hardest to choose American made materials as well.
‘Committed To American Craftsmanship’
New Balance has promoted the following phrase, ‘Committed to American Craftsmanship’ on their online site and as a representation of the brand values and ethics. The company has said they are committed to creating and producing within the US, as a brand philosophy. Currently, the brand employs more than 1,300 US based factory workers. The brand proudly represents a sense of Americanism by purposely strengthening the American economy, by creating jobs that enable the production of a quality, American product. As the brand states ‘America Matters’, and it clearly does – producing within the United States requires high labour costs that many companies are simply unable to sustain. New Balance goes the extra mile to ensure their products are made in America, by an American company, for Americans. Read more on the brand’s message regarding their production strategy here.
See the video below for more information on New Balance sneakers are made and what they represent within the athletic market.
New Balance has established 5 factories within the USA to produce their products and employ Americans. Consider the following locations:
- Boston, Massachusetts: The first pair of New Balance running sneakers were produced in Boston in 1938. The factory is located in Newton Street, and has a size of approximately 50,000 square feet. This is where the iconic 812 walking shoe is produced. This factory also produces service-industry footwear; an ideal and option for the working man or women to comfortably stay on their feet all day.
- Lawrence, Massachusetts: A classic American style factory located within the historic Ayer Mill building. Within this factory products are assembled to be shipped globally, using the latest technological advancements to assemble raw materials.
- Norridgewock, Maine: Norridgewock is a town with a reputation for shoemaking, and New Balance established a factory here in 1982. This location employs around 400 people and is highly valued for its sense of craftsmanship and quality production.
- Norway, Maine: Norway is another US town that has a history of shoemaking, based on historical foundations. The past Melville Shoe building was acquired by New Balance in 1997 and today employs around 200 workers.
- Skowhegan, Maine: New Balance came to Skowhegan and purchased a building in 1982. Some of the brand’s most iconic shoes are assembled and produced here, such as the 900 series and the 1300.