Hoola Bronzer by Benefit is one of the most popular products on the market at the moment. Your friends use it, your favourite YouTube MUA uses it; but why?
Hoola bronzer is said to work for most skin tones, is easy to apply, long-lasting and overall a great colour. It’s buildable, meaning you can apply a little, or a lot. There’s no shimmer, pink or orange pigments leaving a healthy-looking glow. Sounds good, right? Read on for my review, whether it’s worth the hype and how to use it.
According to Benefit, their bronzer is the second top selling prestige bronzer in the UK, following closely behind NARS Bronzing Powder. They recently introduced new shades because their bronzer is so popular. Along with their regular Hoola, they now have the following shades:
- Hoola Lite: this is for those who are fairer skinned, or want a more subtle bronzed look.
- Hoola Caramel, which is a “medium-deep” shade.
- Hoola Toasted: their darkest shade in hoola.
The product comes with a brush and a mirror, and the original Hoola shade is available as a mini so you can even top up on-the-go. It has a matte finish, so no sparkles, and is said to have a creamy formula that glides on. The box it comes in is magnetic which is useful because, I don’t know about you, but I am always dropping my makeup everywhere. Yay for no more stained carpets! The price is on the more expensive side, listing at £27, which is equal to about $33. Many people have said that the price puts them off, especially when the full size is only 8g (pretty small). However, we will get to this in a minute.
From personal experience, I regularly use Hoola and Hoola Lite to enhance my look. I really like the colour of it and how I can build it to be natural looking in the daytime, and darker for nights out. It is literally the only thing I use for a contour at the moment, and I apply it on my forehead, cheeks, nose, under my jawline and down my neck (no one wants a pale neck under a bronzed face).
How do I apply Hoola?
You may choose to use the Hoola brush which comes with it, or you can opt for any bronzer brush of choice. If you do use the accompanied brush, be sure to pick up the product and then tap the brush against the side of the tub. Then go in sweeping motions underneath your cheekbone with the straight part of the brush, to create a chiselled, high cheekbone look. I usually pull a weird sucking-fish face during this process – don’t pretend that you don’t, too!
Usually I apply the regular Hoola after I have set my foundation as it is a powder rather than a cream. On days when I am not wearing any foundation but still want my face to have a touch of colour, I apply Hoola Lite with a big fluffy brush, like a powder brush, all over my face. Everywhere. Using a large brush allows the product to be evenly spread, as often the brush that comes with the product can make application quite concentrated, and has fairly rough bristles. It is a nice creamy texture and lasts most of the day on my face. Often, if I am going out in the evening and don’t have time to re-do all of my makeup, I usually just touch up on the bronzer and I’m good to go.
I often go in with a big makeup brush in a sweeping motion in the shape of a ‘3’. So, from the top of my forehead, down to the cheek area, then underneath my jaw to create a shadow under my face (to conceal the pesky double-chin).
Here’s the official way according to Benefit themselves:
But then, honey, you need to blend. Blend it out. I recommend using a big brush for the ‘3’ technique, not the little one that she is using. It will be much more subtle and evenly distributed.
You can even use bronzer to contour your nose. Go in with a small nose contouring brush, and with the product, lightly draw lines down the edges of your nose to accentuate the boundaries of your nose (or create new boundaries) and blend.
Is it worth the hype?
Back to the point about the cost; it is pricey, but it lasts. It literally lasts forever. I find that I usually have to replace it about every 6 months. And that is with me using it approximately…every day.
Thousands and thousands of reviews that you read will definitely say that it is worth it, and it is many people’s ‘holy grail’.
To be truly honest, I think it is a good bronzer, yes, but I have also seen other great bronzers which are just as good and don’t get as much ‘hype’. If you have any personal favourites, let me know in the comments so I can try them out. Currently, I enjoy using Hoola as it is convenient (you can buy it from most places on the high street or online), and it lasts a long time so I don’t need to buy it that often. I would agree that it is a great colour and I do enjoy the fact that it has no shimmer. It does a good contour and I can trust that it won’t separate on my face throughout the day. So, if you are hesitant, I would say go for it. Try it out and it might just become your next holy grail.